Cookie Policy

This Cookie Policy explains what cookies are, which cookies we use on https://chargevitalexpel.world, why we use them, and how you can manage your preferences. This policy should be read alongside our Privacy Policy.

1. What are cookies?

Cookies are small text files placed on your device by a website when you visit it. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to the website owner. Similar technologies include localStorage (used by this Site for consent records) and pixel tags.

2. How we obtain consent - Google Consent Mode v2

This Site implements Google Consent Mode v2. On your first visit, all non-essential consent signals are set to denied by default before any scripts load. When you interact with our cookie banner:

• Accept All - upgrades all signals to "granted". Analytics and advertising cookies are then set.
• Reject Non-Essential - keeps analytics and advertising signals as "denied". Only strictly necessary functionality cookies are active.

Your choice is stored in your browser's localStorage under the key cookieConsent for up to 12 months, after which you will be asked again.

3. Cookies we use

3.1 Strictly necessary (no consent required)

Name / Key	Provider	Purpose	Duration
cookieConsent (localStorage)	The Calder Wellness	Stores your cookie consent choice (accepted/rejected) so we do not re-prompt on every page	12 months
PHPSESSID (if applicable)	Server	Maintains session state for form processing	Session

3.2 Analytics cookies (consent required)

Name	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes unique visitors by assigning a randomly generated identifier	2 years
_ga_XXXXXXXX	Google Analytics 4	Maintains session state and campaign data	2 years
_gid	Google Analytics	Distinguishes users; refreshes every 24 hours	24 hours

3.3 Advertising cookies (consent required)

Name	Provider	Purpose	Duration
_gcl_au	Google Ads	Stores and tracks conversions from Google Ads clicks	90 days
IDE	Google (DoubleClick)	Used for targeting and measuring the effectiveness of advertising	13 months
NID	Google	Registers a unique ID to target the user with customised adverts	6 months

4. Third-party cookies

Google LLC may set additional cookies when you consent to analytics or advertising. Google LLC is certified under the UK-US Data Bridge framework. For more information on how Google uses data collected via its cookies, please visit policies.google.com/technologies/cookies. We do not control the cookies set by Google and recommend reviewing Google's own cookie policy.

5. Managing your preferences

You can manage your cookie preferences at any time using the following methods:

• Cookie banner - click "Manage Preferences" or "Reject Non-Essential" in the banner at the bottom of any page to update your choice.
• Browser settings - most browsers allow you to block or delete cookies via their privacy or security settings. Blocking all cookies may affect the functionality of this and other websites.
• Google Analytics opt-out - install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
• Your Online Choices - manage interest-based advertising preferences at youronlinechoices.com.

Withdrawing consent will not affect the lawfulness of any processing that took place before you withdrew it.

6. Changes to this Cookie Policy

We may update this Cookie Policy to reflect changes in the cookies we use or for legal, regulatory or operational reasons. The "last updated" date at the top of this page will be revised accordingly. We encourage you to check this page periodically.

7. Contact

If you have questions about our use of cookies, please contact us at info@chargevitalexpel.world or write to Calder Wellness Ltd, 14 Calder House, Merchant Quarter, Leeds, LS1 4DL, United Kingdom.